Brief Madison

From your dashboard, click "Chat with Madison" or "New Project". You will see a chat interface where you can type your brief. Madison is ready to listen and will ask clarifying questions if needed.

Begin by telling Madison what you want to achieve. What is the goal of this creative? What action do you want viewers to take? Be specific about the purpose: awareness, consideration, conversion, or engagement.

Tell Madison who you are trying to reach. Include demographics, interests, pain points, and what motivates them. The more Madison knows about your audience, the better she can tailor the creative.

Tell Madison where this creative will run and what format you need. Different platforms have different best practices, and Madison will optimize accordingly.

What must be included? Mention specific products, offers, deadlines, or required text. Also mention anything that must be avoided or any restrictions.

Madison may ask clarifying questions to ensure she creates exactly what you need. Answer these questions to refine the brief. This back and forth is normal and helps produce better results.

Once Madison presents options, review them and provide feedback. Be specific about what you like and what needs to change. Madison can iterate quickly based on your direction.