Yes. These three data points eliminate most of the guesswork. You can always add more detail, but these three get you 80% of the way.
How-to guide
The 3 Things Madison Needs to Hear
You don't need prompt engineering. You need three sentences.
⏱ 3 min readEvery prompt should answer three questions: What is it? Who is it for? Where will it live?
The Framework
1
What is it?
The subject, product, or scene you want to create
2
Who is it for?
The audience, customer, or context that shapes the tone
3
Where will it live?
The platform, format, or use case that defines the output
These three pieces of information let Madison make smart decisions about style, composition, ratio, tone, and visual language, without you having to specify each one manually.
Why This Works
| Without the 3 things | With the 3 things |
|---|---|
| "Make a product image" | "A premium watch photo for luxury enthusiasts, for Instagram Feed" |
| Madison guesses audience → wrong tone | Madison matches tone to audience |
| Madison guesses platform → wrong ratio | Madison picks correct ratio and safe zones |
| Generic output, multiple retries | Targeted output, fewer iterations |
Before → After Examples
Example 1
❌ Before: "Create a sneaker ad"
✅ After:
What: A lifestyle photo of retro running sneakers on concrete
Who: Streetwear enthusiasts, 18-30
Where: Instagram Reels (9:16)
Example 2
❌ Before: "Make a banner for my brand"
✅ After:
What: A hero banner showing our new collection
Who: Premium fashion buyers, design-conscious
Where: Website homepage (16:9, above the fold)
Example 3
❌ Before: "I need social content"
✅ After:
What: A carousel-style product showcase of sunglasses
Who: Trend-aware millennials
Where: Instagram Feed (1:1, 3 variations)
Copy-Paste Template
The Universal 3-Line Prompt
What: [describe the subject, product, or scene] Who: [describe the target audience or customer] Where: [platform and format — Instagram 9:16, YouTube 16:9, etc.]
💡 Advanced: Adding a Fourth Line
Once you're comfortable, add a fourth line for creative direction: style, mood, lighting, or tone. But the first three do the heavy lifting. Example: "Style: Warm tones, soft morning light, minimal composition"
Describe the context instead: "for a startup pitch deck," "for a luxury e-commerce site," "for casual social media." Context implies audience.
Yes. Platform determines aspect ratio, safe zones, visual density, and even color choices. "Instagram Reels" vs "LinkedIn post" produces very different outputs.
You can, but each missing piece forces Madison to guess. "Where" is most commonly skipped, and most commonly the cause of wrong aspect ratios.
No. Prompt engineering is about technical syntax. This is about communication clarity. You're not learning a language, you're answering three simple questions.
What to try next
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