NewFrame
How-to guide

Create Banner & Display Ads

How to create static display ads and social media graphics in multiple sizes and formats.

⏱ 5 min read
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What you will learn: How to create static display ads and social media graphics in multiple sizes and formats.

Time required: 5 to 15 minutes for a complete set

Output formats: Standard IAB sizes, social media formats, custom dimensions

1

Brief Madison for Static Creatives

⏱ ~1 minute

Tell Madison you need banner ads or static graphics. Specify the campaign, key message, and which sizes you need. You can request a full set of sizes at once.

Example Brief
"Madison, create banner ads for our Summer Blend launch promotion. I need all standard display sizes: 300x250, 728x90, 160x600, and 320x50. Key message is 20% off with code SUMMER20. Include the product image and make it feel fresh and summery."
2

Review the Concept

⏱ ~2 minutes

Madison will present a concept in the primary size (usually 300x250) first. Review the design, copy, and overall feel. Approve or request changes before she creates all sizes.

3

Approve Multi Size Adaptation

⏱ ~3-5 minutes

Once the main concept is approved, Madison adapts it to all requested sizes. She automatically adjusts layout, text size, and element placement for each format while maintaining visual consistency.

4

Review All Sizes

⏱ ~2-3 minutes

Review each size to ensure the design works. Pay special attention to smaller sizes (160x600 skyscraper, 320x50 mobile leaderboard) where space is limited. Request adjustments for specific sizes if needed.

Example Size Specific Feedback

"The 300x250 and 728x90 look great. For the 160x600, can you stack the elements vertically and make the product image larger? The 320x50 needs a shorter headline since the full text is too small to read."

5

Add Animation (Optional)

⏱ ~2-3 minutes

For HTML5 or GIF banners, ask Madison to add subtle animation. Common options include text fade in, product zoom, CTA button pulse, or background movement. Keep animations simple and ensure they work within ad platform file size limits.

6

Generate Variations

⏱ ~3-5 minutes

Request variations for testing. Madison can create versions with different headlines, color schemes, product angles, or CTA text while maintaining brand consistency.

Variation Examples

"Create 3 variations of each size: Version A with headline 'Taste Summer', Version B with headline '20% Off Limited Edition', Version C with headline 'New: Summer Blend'. Keep everything else consistent."

7

Export for Platforms

⏱ ~2 minutes

Download your banners in the required formats. Options typically include PNG (static), JPG (smaller file size), GIF (simple animation), and HTML5 (advanced animation). Madison provides files optimized for Google Ads, Meta, and other platforms.

Standard Banner Sizes

  • 300x250 Medium Rectangle
  • 728x90 Leaderboard
  • 160x600 Wide Skyscraper
  • 320x50 Mobile Leaderboard
  • 300x600 Half Page
  • 970x250 Billboard
  • 320x480 Mobile Interstitial
💡 Pro Tip
Request social media sizes in the same batch: Instagram post (1080x1080), Instagram Story (1080x1920), Facebook ad (1200x628), LinkedIn (1200x627). Madison maintains design consistency across all formats.

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